(These articles are posted for the sole basis of work reference and are made for Odesk Client Buyers from past projects)
So you’ve started a business, gotten down to the basics, hired some help and took everything by the teeth. The rigors of building a business sometimes gets on your nerves, resulting to a high blood pressure and tons of stress. While you believe on your product and the people working for you believes it too, there is a vital ingredient that must be applied for a successful business venture. I’m talking about product promotion and since you’ve got your business up and running, you want everybody to know about your product. The biggest hindrance would be your budget, as you’ve spent everything in making sure that the business is running smoothly, you are left with a meager total. You think about those costly printing materials that you have to produce in order to make your product visible to everybody or other promotional stuff you want the world to know. After thinking hard you come up with a solution; short run printing. Visible flyers, promotional materials and brochures can be done with a low output of expense. Printout can vary to 100, 300 or 400 as you desire.
By going to the avenue of short run printing, you are having the same quality in comparison with offset lithography but at a low cost. Ideal for small sets of prints under 1000. The most convincing part is its versatility, by applying short run printing you give options for test marketing strategies which can be tailor made to fit your standards. Quality comes out the same for short run printing and an offset press because they use the same printing paper.
The main criteria that makes short run printing viable would be printing for the ones you need in quality and in quantity. There is absolutely no waste of paper and the color output is excellent. Plus it can be coordinated with the green movement by utilizing paper within the standards of a specific green environment organization.
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